Cookie Policy

Velocity Business Solutions LLC (“Velocity,” “we,” “us,” or “our”) uses cookies and similar technologies on our website, govelocity.com (the “Website”). This Cookie Policy explains what cookies are, how we use them, what third-party services may place cookies or similar technologies through the Website, and how you can manage your preferences.

This Cookie Policy should be read together with our Privacy Policy.

1. What Are Cookies?

Cookies are small text files that are placed on your browser, computer, phone, or other device when you visit a website. Cookies can help websites function properly, remember preferences, measure performance, improve user experience, and support marketing or analytics activities.

We may also use similar technologies, including pixels, tags, scripts, SDKs, local storage, browser storage, web beacons, and other tracking technologies. For simplicity, we refer to these technologies collectively as “cookies” in this Cookie Policy.

2. How We Use Cookies

We use cookies and similar technologies for the following purposes:

• To operate and secure the Website
• To remember your cookie preferences
• To understand how visitors use the Website
• To improve Website performance and user experience
• To measure marketing and advertising performance
• To support contact forms, lead forms, and related business communications
• To help us evaluate the effectiveness of our content, services, and campaigns

Certain cookies are necessary for the Website to function. Other cookies, such as analytics and marketing cookies, are used only where permitted by applicable law and, where required, after you provide consent.

3. Categories of Cookies We Use

Strictly Necessary Cookies

These cookies are required for the Website to function and cannot be switched off through our cookie preference tool. They are usually set in response to actions you take, such as setting privacy preferences, submitting forms, or requesting core Website functionality.

These cookies may be used for:

• Website security
• Page navigation
• Load balancing
• Fraud prevention
• Remembering cookie consent choices
• Basic Website operation

Because these cookies are necessary, they may be active without your prior consent.

Functional Cookies

Functional cookies help the Website provide enhanced features and personalization. These may remember choices you make, such as form preferences, display settings, or other Website interactions.

These cookies may be used for:

• Remembering user preferences
• Improving Website functionality
• Supporting embedded features
• Supporting certain form or communication tools

If you disable functional cookies, some Website features may not work as intended.

Analytics Cookies

Analytics cookies help us understand how visitors interact with the Website. These cookies may collect information such as pages visited, time on page, traffic sources, device/browser information, approximate location, referring URLs, and interactions with Website content.

We use this information to improve the Website, understand visitor behavior, measure performance, and identify issues.

Analytics cookies may be provided by third-party services, including:

• Google Analytics
• Google Tag Manager, if used to manage analytics tags
• Mixpanel, if active on the Website

Analytics cookies are not essential to basic Website operation and should only be activated where permitted by applicable law and, where required, after you provide consent.

Marketing and Advertising Cookies

Marketing and advertising cookies help us measure the effectiveness of advertising campaigns, understand how visitors arrive at the Website, and support remarketing or audience-building efforts.

These cookies may be used for:

• Advertising measurement
• Campaign attribution
• Retargeting
• Audience development
• Lead-source tracking
• Conversion tracking

Marketing cookies may be provided by third-party services, including:

• Google Ads
• Google Analytics advertising features
• Google Tag Manager
• HubSpot
• Meta/Facebook Pixel, if active
• LinkedIn Insight Tag, if active
• Other advertising or marketing platforms that we may use

Marketing and advertising cookies are not essential to basic Website operation and should only be activated where permitted by applicable law and, where required, after you provide consent.

Form, CRM, and Lead Management Cookies

We may use cookies and related technologies to support contact forms, lead forms, sales inquiries, customer relationship management, and business communications.

These technologies may help us:

• Process form submissions
• Associate a form submission with a Website visit
• Understand the source of an inquiry
• Prevent spam or abuse
• Improve follow-up communications
• Manage business leads and customer relationships

These technologies may be provided by third-party vendors, including:

• HubSpot
• Other CRM, form, or marketing automation providers we may use

Where these technologies are not strictly necessary to provide a form or communication feature requested by you, they should only be activated where permitted by applicable law and, where required, after you provide consent.

4. Third-Party Cookies and Vendors

Some cookies and similar technologies on the Website may be set by third-party vendors. These vendors may collect information directly from your browser or device when their technologies are loaded.

The third-party vendors used on the Website may include:

Vendor	Purpose	Type of Cookie/Technology
Google Analytics	Website analytics, traffic measurement, page interaction measurement	Analytics
Google Tag Manager	Tag management and deployment of approved scripts	Functional / Analytics / Marketing, depending on configuration
Google Ads	Advertising measurement, conversion tracking, campaign performance	Marketing
HubSpot	Forms, CRM, lead tracking, marketing automation, form attribution	Functional / Marketing
Mixpanel	Product or Website analytics, if active	Analytics
Meta/Facebook	Advertising measurement and retargeting, if active	Marketing
LinkedIn	Advertising measurement and retargeting, if active	Marketing
Security, hosting, or performance providers	Website security, delivery, and performance	Strictly Necessary

The exact vendors active on the Website may change over time. We aim to keep this Cookie Policy updated to reflect the technologies we use.

5. Information Collected Through Cookies

Depending on the cookie or technology used, we and our vendors may collect:

• IP address
• Device type
• Browser type
• Operating system
• Referring URL
• Pages visited
• Time and date of visit
• Approximate location based on IP address
• Clicks and Website interactions
• Form interaction data
• Advertising identifiers
• Cookie identifiers
• Session identifiers
• Consent preferences

We do not intend to use cookies to collect sensitive personal information unless clearly disclosed and permitted by applicable law.

6. Sharing Information With Third Parties

When third-party cookies or similar technologies are active, certain information may be transmitted to third-party vendors that provide analytics, advertising, marketing, CRM, security, hosting, or Website functionality services to us.

These third parties may use the information to provide services to Velocity, measure performance, improve their technologies, or as otherwise described in their own privacy policies.

We do not knowingly sell personal information for money. However, some analytics, advertising, retargeting, or cross-context behavioral advertising activities may be considered a “sale,” “sharing,” or targeted advertising activity under certain privacy laws, including California privacy law.

Where required, we provide visitors with the ability to opt out of such activities.

7. Your Cookie Choices

You can manage your cookie preferences at any time through our cookie preference tool.

To change your preferences, click the “Cookie Settings” link in the footer of the Website or use the cookie preferences button available on the Website.

Through the cookie preference tool, you may be able to:

• Accept all cookies
• Reject non-essential cookies
• Customize cookie categories
• Withdraw consent
• Change your cookie choices at any time

If you reject or disable certain cookies, some Website features may not function properly.

8. Browser Controls

Most web browsers allow you to control cookies through browser settings. You may be able to block cookies, delete cookies, or receive alerts when cookies are being placed on your device.

Browser controls vary by browser and device. Please refer to your browser’s help menu for more information.

Please note that browser settings may not control all types of tracking technologies, such as pixels, local storage, or server-side technologies.

9. Global Privacy Control and Do Not Track

Some browsers and extensions support privacy signals, such as Global Privacy Control (“GPC”). Where required by applicable law, we will treat recognized opt-out preference signals as a request to opt out of sale, sharing, targeted advertising, or similar activities for the browser or device sending the signal.

The Website may not respond to “Do Not Track” signals unless required by applicable law.

10. California Privacy Rights

If you are a California resident, you may have certain rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act, and related regulations.

These rights may include:

• The right to know what personal information we collect, use, disclose, sell, or share
• The right to request access to personal information
• The right to request deletion of personal information
• The right to request correction of inaccurate personal information
• The right to opt out of the sale or sharing of personal information
• The right to limit the use and disclosure of sensitive personal information, where applicable
• The right not to be discriminated against for exercising privacy rights

Some cookies, pixels, advertising tags, analytics tools, and similar technologies may involve disclosures of personal information to third parties. Depending on the context, these disclosures may be considered “sharing” or “selling” under California privacy law.

California residents may opt out by opting out of cookies by selecting appropriately on the cookie banner on the homepage.

11. Do Not Sell or Share My Personal Information

Velocity does not knowingly sell personal information for money. However, certain advertising, analytics, retargeting, or cross-context behavioral advertising technologies may be considered a “sale” or “sharing” of personal information under California law.

You may opt out of these activities by:

• Clicking “Do Not Sell or Share My Personal Information” in the Website footer, if available
• Opening “Cookie Settings” and disabling analytics and marketing cookies
• Using a browser or extension that sends a recognized Global Privacy Control signal

Once you opt out, we will take reasonable steps to prevent non-essential analytics, marketing, and advertising cookies from being used on your browser or device, subject to applicable law and technical limitations.

12. Consent and Withdrawal of Consent

Where consent is required, non-essential cookies should not be activated until you provide consent.

You may withdraw or change your consent at any time by opening the Cookie Settings tool on the Website.

Withdrawing consent will not affect the lawfulness of processing that occurred before consent was withdrawn.

13. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our Website, vendors, technologies, legal obligations, or business practices.

When we update this Cookie Policy, we will revise the “Last Updated” date above.

14. Contact Us

If you have questions about this Cookie Policy, our Privacy Policy, or how we use cookies and similar technologies, please contact us:

Velocity Business Solutions LLC
Website: https://govelocity.com